WHAT IS BCI? The Better Cotton Initiative is a non-profit organisation that works to provide training with farmers on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers’. DK COMPANY HAS BECOME A MEMBER OF BCI At DK Company we have a material strategy where we aim to move 20% of our fibers to more sustainable alternatives by 2020. Being a member of BCI is a positive step which contributes to this strategy. As members of BCI, we are proud to be part of the movement which is transforming the cotton industry Read more about BCI here