ESG stands for Environmental, Social, and Governance, and is an indicator and evaluation standard for measuring a brand's sustainable development capability. Environmental environment: refers to the consideration of a brand's environmental impact, which is comprehensively evaluated from multiple factors such as greenhouse gas emissions, biodiversity impacts, product lifecycle, environmental investment, brand environmental awareness, and energy-saving and emission control measures. Society refers to the impact of brands on society, such as human rights, community relations, employee health, gender equality in the workplace, diversity, and other factors. Governance: It is the consideration of internal brand management, such as internal risk management, power allocation, effective management supervision, and business ethics.